Jewish Clarity had years worth of precious articles of timeless value.  However, there were many duplicate pages and a lack of clean structure due to many people working on the website and no clear goals. We worked to understand and reorganise the content as well as adding images to make it a lot more inviting. In order to preserve search traffic, we redirected the old page urls to the new ones ensuring a cleaner backend for updating posts and a smoother user experience. We also added the ‘Burst of Clarity’ section to add their social media quotes as an easy way to include a constant stream of fresh content.